Marketing projects

About the project

Within Marketing we work on a multitude of game projects - some getting only one shot while others have more room for trying out more ideas. "Dino" is one such project. We worked on various ideas and created countless creatives to help boost publicity and data.

Responsibilities

Research •
Ideation and concepting •
Storyboarding •
Asset creation •
Establishing workflow •
Edit raw footage and finalization •
Animation and FX •
Setting up projects •

Software

• Marketing Tools such as Apptica
• Adobe Photoshop
• Adobe Illustrator
• Unity engine
• Adobe Premiere
• Adobe After Effects

Gift Teaser project

This idea was based on existing creatives that incentify people to click by teasing instead of immediate reveal of rewards. To make people curious we wanted to try this idea out. I was in charge of the entire project: from concepting to creating assets and animating in Unity. I also did the recording and editting for the actual creative. The inital idea is from Debora Wolffenbuttel.

Icons and banners

A selection of icons and (feature) banners I created for the Dino games projects. These were all created for testing purposes and see which had the best results.

Screenshots

For this set of screenshots we wanted to test out a horizontal layout. The game wasn't made for that at the time so some re-working was needed. We also settled on a banner that fit the aesthetic of the game.

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